March 2019, Bermondsey, London

Consume-Consumer-Consumed

A work specially created as a response to an invite for a Group show named “COKE + COOKIE”, and the context was consumerism.

The performance was interactive as well as participatory and audience’s active participation was mandatory to activate it. It was an attempt to question the often-faced dilemma of having to accept/agree the use of cookies as soon you access a web page. 

It was to highlight this irony of being arm twisted into agreeing. How the consumer is cajoled and tricked into taking herself/himself to be a consumer, who is consuming the information given on the webpage. Whereas in actuality they are being consumed by the webpage/information provider by using them as numbers or data. Of their habits/choices being sold to the highest bidder, getting (dehumanised) reduced to just a ‘number’. 

© 2020 anita agarwal